Schools today are laying much more emphasis on marketing and branding, often creating an image that’s not quite the full picture. Savvy Mums are aware that they need to delve beneath the polished prospectus and carefully crafted open day in order to choose the right school for their child. After talking to Mums with school age children here are my ten top tips on how to avoid the marketing trap. 1. Open da ...Read more ›
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