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Shopfronts go all out for the Jubilee

harvey nichols_shopfront_23_05_12Head to Knightsbridge for a trip down memory lane, as one shop, in particular, showcases a 1950s surprise, especially for the Queen.

Plenty of British stores have started stocking their shelves with Jubilee-inspired merchandise. British institution: Harvey Nichols has gone against the grain, however, and decked out the whole of the storefront.

Normal window displays have been replaced with vintage-inspired shop and boutique fronts from throughout Queen  Elizabeth II’s reign. Where once passers-by could view the latest offerings from world class designers, shoppers are now enticed into the store with a cutesy look into the 1950s, the era of the Queen’s coronation. Specialist shops on the front of Harvey Nicks are now dedicated to lingerie, menswear, ladieswear and food.

Determined to keep as on-trend as ever the displays have not transformed the store into a historical relic, but have have taken inspiration from the spring/summer 2012 catwalks.

‘Sugary pastels for the sweet shop, florals for the florist, fruit and vegetables for the greengrocer and fish-like sequins and detailing for the fishmonger’ are just some of key SS12 looks that have been injected into the window’s looks, explains Janet Wardley, head of visual display at Harvey Nichols.

There’s a touch of playfulness about the whole affair, reminding everyone that the Jubilee is a cause for celebration. The ‘Harvey Nickers lingerie shop’, in particular, has raised a smile on fellow Londoners and tourists, alike.

Taking a team of 40 a week to kit out the shop in full regal style, we hope the Queen feels the urge to pop in. After all shopping is part of British culture we can do best.


Picture credit: Harvey Nichols

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